Copyright/Photographer: Allianz SE Source: Allianz_The-Squared-Ball_Group-Shot.jpg

The Squared Ball

Project commissioned by Allianz SE

The Squared-Ball by Rasenreich combines the worlds of sport and business with a unique visual concept for Allianz SE and FC Bayern Munich. As part of Allianz’s “Financial Coaching” campaign, the Squared Ball generated an impressive 450 million impressions worldwide. As a specialist for haptic advertising media and performance training devices, Rasenreich exclusively developed and implemented this visual device – a striking symbol for Allianz SE and Edelman as the responsible agency.

  • works the brain

  • conquers hearts

  • upgrades your skills

  • 450 million impressions worldwide!

The Project

Pictures speak louder than a thousand words. With an image, you can instantly convey what it’s about. What do you associate with a cube-shaped ball? That it bounces? Is not playable? Reacts differently? Exactly!

The project idea

That’s why our partners, Allianz and FC Bayern Munich, wanted to produce a ball that visually expresses what women’s socecr is about. Things don’t always go smoothly there. Women in soccer have bigger hurdles to overcome than their male counterparts.

Women in Soccer

It starts with the difficulty of finding a suitable club, extends to deficits in youth development, continues with a lack of media attention, and ultimately reflects in financial aspects. And yet, we have fantastic players who, despite all the external influences, obstacles, or prejudices, persevere and turn their passion into a profession.

squared ball

Pictures speak louder than words

The Squared Ball represents all of this. The Allianz challenges the viewer to become aware of the various obstacles through the shape and messages on the ball. We at Rasenreich had the honor of developing this landmark because we are the experts in soccer balls with special shapes, called CORPUS.

squared ball Fair Trade

All our CORPUS sports equipment meets the criteria of a FIFA soccer ball.

What do you need these balls for? When you incorporate these special shapes into your training, you achieve higher training effects in less time. #DifferentialLearning #VersatilePlayers #DifferenceMakers


What does CORPUS training do for you?

  • Stronger focus and concentration

  • Faster reaction time and dribbling

  • Increased game creativity

  • More fun and motivation

  • Increased training efficiency for coaches and players

If you want to improve your player skills, get the sports equipment from RASENREICH and become a standout player.

SHOP

Or if you have a company and want to create your own Customer-Balls, then get in touch with us!